RESUME

MARA J. BRASHEM

New York, NY 10075

(425) 301-6011 • mjbrashem@gmail.com

Portfolio: www.MaraJordan.com | LinkedIn: www.linkedin.com/in/mara-brashem

 

EXPERIENCE

Little, Brown Books for Young Readers | Hachette Book Group, New York, NY

Digital Marketing Coordinator                                                                                         2022–2025

Digital Marketing Assistant                                                                                             2020–2022

Led digital marketing for majority of picture book and middle grade titles, working with big name authors such as Stephenie Meyer, Kwame Alexander, Chris Colfer, and Bob Odenkirk

 Social media:

  • Content creation and management of thriving Little Brown Young Readers social media accounts, and grew our Instagram from 18K to 45K followers

  • Launched the first GIPHY account at Hachette Book Group, @littlebrownyoungreaders, and designed 200+ animated GIPHY stickers using both illustrators’ artwork and original art, which have amassed over 630MM views

  • Designed monthly social media banners / seasonal profile picture graphics with LBYR branding

  • Collaborated with production companies such as Disney and DreamWorks to promote series/movie adaptations such as The Mysterious Benedict Society and The Wild Robot

  • Creative director of Storytime! with Bill monthly read-aloud videos featuring new picture books for YouTube, Instagram, and TikTok

  • Created the LBYR Book Truck logo and monthly “scavenger hunt” giveaways

 Product photography:

  • Developed and implemented book product photography system for publicity, retailer site (i.e. Amazon, Barnes & Noble, Target, etc.), and social media usage

  • Styled and photographed all major new titles, with product images featured on The TODAY Show, Good Morning America, The Kelly Clarkson Show, and others

  • Mentored two junior peers on product photography program

 Website management:

  • Maintained variety of websites including LBYR.com, ToddParr.com, Kids.JamesPatterson.com and TheLandofStories.com

  • Ran and regularly contributed to the vibrant LBYR Parents’ Blog

  • Managed company transfer from classic editor to Gutenberg blocks in WordPress CMS system for LBYR.com and ToddParr.com

 Stroum Jewish Community Center, Mercer Island, WA                                                         2018–2019

Communications Specialist and Photographer (day camp program)                                  

  • Wrote and distributed all weekly camp mass emails and communications through MailChimp with camper families

  • Built a Facebook group of 350+ camper families and posted daily photo highlights and end-of-week videos featuring each of our day camps

  • Designed the logo for our beloved camp mascot, Shlomo the dinosaur

Development Assistant

  • Assisted with gift/donation processing, data entry, and overall data hygiene

  • Created slider and thumbnail images for new Seattle community website

Seattle Humane, Bellevue, WA                                                                                    2018–2019

Pet Publicist (volunteer)

  • Photographed adoptable dogs and wrote corresponding adoption descriptions

The Roald Dahl Story Company, London, U.K.                                                     Summer 2018

Marketing Intern

  • Assisted in theatre rehearsals for a production at the Natural History Museum

  • Photographed performers for event marketing used by Puffin Books, Condé Nast Traveller, and others

  • Photographed new products to be used in licensing announcements and online

  • Updated partner inspiration slides to be distributed to potential new brand partners

  • Developed the system for handling and responding to fan mail

  • Served as an archive assistant at the Roald Dahl Museum and Story Centre, transcribing notes and speeches, indexing foreign language books, and pre-cataloguing various documents and letters

SKILLS

Technical

  • Adobe Creative Suite (Lightroom, Photoshop, Premiere Pro, InDesign, Illustrator, After Effects), Final Cut Pro, CapCut, Canva, Meta Ads Manager, WordPress, Squarespace

Other

  • IKEA furniture assembly, yarn spinning & knitting, background acting, beachcombing

EDUCATION

Columbia Publishing Course, Oxford, U.K.                                                                   

  • Four-week intensive course on all aspects of book publishing

Willamette University, Salem, OR                                                                           

  • Bachelor of Arts in Studio Art

  • Recipient of the Joy Lorraine Hayhurst Art Achievement Award, awarded annually by the Studio Art and Art History Departments for outstanding senior thesis project

  • Vice President of Public Relations, Panhellenic Council

Chapman University, Dodge College of Film and Media Arts, Orange, CA        

  • Summer Film Institute – Inaugural class